The Growing Importance of Student Recruitment Webinars in 2015
Last year the growth of student recruitment webinars was more than evident. A large numberย of successful webinars were organised by universities with the main purpose of recruiting students. In 2015 universities such as HULT International Business School, University of Buckingham, Dalarna University and National University of Singapore have included this good practice into their marketing planning and there is no wonder why!
An increasing popularity in Europe and the rest of the worldย
Student recruitment webinars are growing in popularity in Europe and the rest of the world, they have quickly become a part of the marketing culture of some universities and business schools worldwide. Admission officers are increasingly relying and believing in the effectiveness of this online method. Webinars have been used in Europe, North America, Asia, Africa and South America with the purpose of recruiting students for a number of years now.
Related:ย More than 70 universities and business schools worldwide are using webinars to recruit students
A meaningful interaction for students
Webinars are growing because students are looking to receive more than a cold touch from universities, theyโre looking primarily for a meaningful interaction. Through these online open days admission officers are building a connection with international students by giving them clear directions and motivations to enroll.
Students often see these student recruitment webinars as a way to solve their doubts about the school and the programme. For example, when a student needs a strong reason to choose a school rather than another one and both offer the same programme in the same country, what would you do in order to convince them to choose yours?
Effectiveness + Great ROI for Universities
In 2015 the webinar method, which generally takes about 8 weeks, has helped educational institutions in an efficient, cost effective and time saving way, according to many testimonials and reviews.ย Through webinars, schools are generating a lot of brand awareness and qualified leads for their 2015/2016 programmes.
Student recruitment methods are always going to be evolving. This year webinars have clearly been put on the map and shown that, when it comes to finding students, webinars can reach further, save you more time, allow you to interact more and provide for a better ROI than most if not all other recruitment methods.
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