If ChatGPT were a student… would it even know your University exists?
Q: Why are universities becoming invisible in AI search?
If you want to learn more watch the Coffee-break here: https://app.livestorm.co/webinarleads4u/coffee-break-ep-3-the-new-ai-reality-of-student-recruitment-and-how-to-tackle-it-webinar-repurposing
-> Because AI now gives one final answer, not a list of links.
If your university isn’t one of those two or three trusted sources, you disappear.
AI models pull information from structured, Q&A-style content.
Up your Student Recruitment Game – Webinar Repurposing, AI search, qualified leads!
The ground is moving under our feet. Student recruitment isn’t what it was even two years ago. Three shifts are reshaping the landscape:
– AI everywhere → Students use ChatGPT to choose courses before they even Google.
– Gen Z discovery → TikTok, Reddit, and Discord are the new brochures.
– Visa & policy shocks → Enrollment flows are redirected by regulation, not marketing.
How this Italian University worked smarter, not harder (spoiler: repurposing!)
We all want to work smarter not harder. Università Cattolica (UniCatt) had a challenge: reaching the right students for 3 different faculties — Business, AgriBusiness, and Humanities.
Here’s what happened when we collaborated on a webinar-led campaign:
– 1,237 qualified leads across 3 faculties
– Graduate programme webinars → consistently higher registration & view rates
– 25% lower CPL than traditional recruitment and better registration-to-application ratio
Webinar content: repurposed into bite-sized videos for social media, blogs etc.
