Increase Your University's AI Visibility
Be found where the next generation of students are searching. We help universities improve their visibility across AI-powered search, create content that answers student questions, and turn existing webinars into recruitment assets that work 24/7.
Discover
Identify what prospective students ask AI
Create
Turn university expertise into authoritative content
Repurpose & distribute
Turn one webinar into many searchable assets
Measure & improve
Monitor AI visibility and student engagement
Discover what Students are asking AI
Start with student intent, not keywords.
We research the questions, topics and programme-related searches prospective students are asking across AI-powered search and traditional search.
We identify opportunities around topics such as:
- Programmes and specialisations
- Career outcomes and employability
- Tuition fees, scholarships and Admission requirements
- Student experience
- Comparisons between programmes and universities
This gives us a student-focused content strategy rather than simply producing more generic university content.
The goal: identify the questions where your university should be part of the answer.
Create authoritative University Content
Turn your expertise into content AI can understand and students actually want to consume.
We help you create content around the questions and topics that matter to prospective students.
One of the most effective formats is a Student Recruitment Webinar.
Instead of creating another promotional brochure, your university experts can discuss the topics students genuinely want to understand.
A webinar usually covers:
- Your programme and its unique strengths
- Career opportunities and industry trends
- Student and alumni experiences
- Faculty expertise
- Admission and application advice
- International student experience and questions
The result is original, expert-led content rather than another generic programme description.
Repurpose 1 Webinar into dozens of Recruitment assets
Don’t let a 45-minute webinar become a 45-minute video.
This is where our approach differs from a traditional webinar campaign.
We turn your webinar into a content hub that can continue attracting prospective students across multiple channels.
1 Webinar → Multiple Content Assets
- SEO and AI-focused blog/ Q&A articles
- Short-form videos and Reels
- Social media posts
- Content for your university website
Each asset addresses a specific student question or search intent.
Distribute, Measure & Improve your AI Visibility
A traditional recruitment webinar has a limited lifespan:
Promote → Host → Follow up → Campaign ends
We take a different approach:
Research → Record → Repurpose → Distribute → Measure → Improve
Your webinar becomes a long-term content asset.
A single conversation with your programme directors, students or alumni can provide content for the whole academic year in student recruitment.
And unlike purely promotional content, authentic expert-, or even better, student-led discussions can provide the real insights, explanations and evidence that help establish your university as a credible source.
