The Basics of Planning a Student Recruitment Strategy
The main ideas to keep in mind when planning effective recruitment strategy are to always be visible to students, to always create an environment that fosters dialogue, and to constantly use effective communication resources to exchange information information with our target about the university and the different educational programmes.
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It´s important to always remember the main objectives of recruiting students are:
- Attracting their attention
- Educate them on the program
- Help them overcome any doubts
Here are the main basics of planning a student recruitment strategy:
1. Recognize your recruitment target:
Depending of the course you are offering you need to identify the population of your potential new students: Who are the students you want to recruit? High school Students…Collage Students… Professionals…
2. Study your target students and specify their characteristics:
In order for the University to get to the correct target of students, you need to study what they like, where they are and how to reach them. You might be interested in recruiting student from India, for example… So where are these students sharing their information? How to they search for information about schools?
3. Plan international student recruitment events:
Contact schools or organizations and organize international open days were you can explain all about the school and the program. Online Open Days are very cost effective and time saving.
4. Prepare a presentation for students:
Make a brief informative presentation about the school or the program and student life, which will grab the student’s attention. An excellent idea is to make the presentation interactive so students can ask questions.
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