We all want to work smarter not harder. Università Cattolica (UniCatt) had a challenge: reaching the right students for 3 different faculties — Business, AgriBusiness, and Humanities.

Here’s what happened when we collaborated on a webinar-led campaign:

– 1,237 qualified leads across 3 faculties
– Graduate programme webinars → consistently higher registration & view rates
– 25% lower CPL than traditional recruitment and better registration-to-application ratio

Webinar content: repurposed into bite-sized videos for social media, blogs etc.