How this Italian University worked smarter, not harder (spoiler: repurposing!)

We all want to work smarter not harder. Università Cattolica (UniCatt) had a challenge: reaching the right students for 3 different faculties — Business, AgriBusiness, and Humanities.

Here’s what happened when we collaborated on a webinar-led campaign:

– 1,237 qualified leads across 3 faculties
– Graduate programme webinars → consistently higher registration & view rates
– 25% lower CPL than traditional recruitment and better registration-to-application ratio

Webinar content: repurposed into bite-sized videos for social media, blogs etc.

Those who adapt early stand out. Those who don’t… get drowned in the noise.

👉 See how top universities are responding:

– A Dutch university integrated TikTok explainers into their webinars → +35% engagement.
– A Spanish business school started monitoring Reddit/Discord mentions → unlocked a pool of “hidden intent” students.
– Another Italian faculty restructured its campaign based on visa shifts → filled their quota ahead of schedule.

Instead of stretching budgets thinner, they got more visibility and higher-quality applications. Honorable mentions go out to UniCatt´s team for their profession, engaging Presentations (interview-style with Program Directors rather than going through Powerpoint slides)

👉 Want the step-by-step playbook we used with UniCatt? Results like these aren’t unique, they’re repeatable with the right setup.
Just contact us for a guideline how to do it: marketing@thestudyabroadportal.com