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1 Sep

3 trends universities can’t afford to ignore in 2025

by Luuk Mulling

This is the outline for the Coffee-break session that you can watch it here!

Are you struggling to be back at after summer? You’re not alone, the ground is moving under our feet. Student recruitment isn’t what it was even two years ago. Three shifts are reshaping the landscape:

AI everywhere → Students use ChatGPT to choose courses before they even Google.

Gen Z discovery → Instagram, TikTok and Reddit are the new brochures.

Visa & policy shocks → Enrollment flows are redirected by regulation, not marketing.

Those who adapt early stand out. Those who don’t… get drowned in the noise.

Here’s the key:it’s about being authentic and short-form videos. Sparking interest and questions. From outcome to intention. From knowing to discovering.

👉 See how some of our top university clients are generating curiosity:

A Dutch university generated TikTok videos from their webinars → +35% engagement.

A Spanish business school started monitoring Reddit/Discord mentions → unlocked a pool of “hidden intent” students.

An Italian faculty restructured its campaign based on visa shifts → filled their quota ahead of schedule.

👉 Read the full trend breakdown here: https://www.webinarleads4u.com/blog/

PS: Have you already tried some of this and seen results you didn’t expect? Let us know what surprised you most!
-> marketing@thestudyabroadportal.com

Watch the Coffee-break on this topic here: https://app.livestorm.co/webinarleads4u/coffee-break-3-trends-universities-cant-afford-to-ignore-in-2025-pre-eaie?utm_source=Invite

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